We want to share some very exciting news, the return of the renowned Pretty Polly girl!
In a press release issued on Wednesday, we announced the signing of pop sensation Sophie Ellis-Bextor to front the campaign for this autumn. Sophie will be lending her fashion flair and killer pins to our long-standing brand, and joining the ranks of previous ambassadors; Jade Jagger, Jemma Kidd, L’Wren Scott and Jamelia and Jessie J.
The singer will display her envied legs - made famous on the Strictly Come Dancing ballroom floor - in a photo shoot to launch the six-month long partnership, and Sophie will be making her mark on the brand’s eclectic catalogue with a range of her own designs. The ambassador role will also help to launch a series of new designs during October and November, including a brand new collection – Flirty – on shelf from next month.
Sophie Ellis-Bextor said of the new collaboration “I feel very privileged to be the new face – or legs - of Pretty Polly, as tights have always been a staple part of my wardrobe both on stage and off, I love the way they can change or update an outfit and Pretty Polly is a brand that has been in my life for as long as I can remember. I love the fact that they still make in the UK and working with the team on the new designs has been very special; interpreting my penchant for all things fun, quirky & retro perfectly - I can’t wait to start wearing them!”
Jane Gwyther, Legwear Marketing and Product Director at Pretty Polly said: “We are delighted to announce Sophie as the new Pretty Polly Girl. Her impeccable style and love of hosiery was a perfect match for the brand and she truly encapsulates Pretty Polly values – fun-loving, fashionable and British, and of course her great legs! So it’s a perfect partnership!
Heres to an exciting partnership!